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Market competition is so fierce marketing know how hard and soft side too Boulevard

To measure the success of marketing, evaluation should be in two ways: rigid and flexible. Rigid, including: sales, back to the amount of dealer sales, profits, market share in an increase of the amount and so on. Flexible, including: brand transfer power, communication services, power, communication channels, the width and strength and so on.

Rigid side is quantifiable things, can use performance data; flexible terms can not be quantified, the performance of more difficult data. Hard skin, flexibility is the hair. Flexibility is the rigid derivatives, skin, the hair adhere to and therefore do not support a rigid target, flexible becomes useless Chit-Chat. But there is no support flexible, rigid target is not strong, there is no hair attached to the skin is also susceptible to damage, how to force a powerful empire, not flexible extension is to the quick, and go. This reference to the history of the peasant uprising ended in failure can be understood more.

Rigid connection, is that Jin expanding soil. In today's buyer's market, sales and return to normal operation of whether the amount is the key to business is the basic link chain of funds, it should be is the most important indicators, but also the most important thing in marketing personnel, as it is often related to personal immediate interests, from marketing boss, down to the salesman, often linked with these two data. So do not say any more. Dealer's sales, it is to know real sales data, if the goods are in the dealer's library, is the amount of sales and return false sales semi-false sales. Because no matter how much warehouse distributors, capital strength, thick, there will be full time sales high this month, next month, may not at all does not produce sales, therefore, must make the product flow to consumers, can guarantee the future of normal sales. Profit is marketing the most important result, no profit or sales profit is swallowed terrible, just as a person's body there can not be blood diseases. Also important is the emergence of profits as a result, enterprises can ensure that the price system into chaos, effectively maintain the normal operation of the market.

Market share in the growth limit is out of self-limited, placing themselves in an environment of competition, then a rational vision of the self-assessment.

Flexible, it was the emotional penetration. Market competition is so fierce, brand pass the test of the value of marketing force is an important basis. To ceramic products, for example, just anywhere in the building materials market, put the bricks, as long as the product price down, the total produce sales, but the Cheap Price is the only weight, but also the least competitive, if the products of others than you cheap, soon will be replaced by others. If during the sales process while achieving brand delivery, showing through the gallery and store for use of the media of the fine spread of brands and products, the brand gradually affect the market, so the new competitive, prices will no longer produce or sell with the only competition with the hand weights, and therefore have more space to create profit. Communication service force is the brand's "maintenance man" is picked up Network access, so that brand building will not be damaged by certain issues. The width and intensity of transmission channels, the media, advertising, engineering channels, designers can only count channel of communication channels, the width.

Of course, the width of distribution channels also determine the impact of brand and product sales force, but more should be stressed that dissemination of the degree of strength and precision. For example, in a single project or design business, you are only selling the product to complete the transaction, or the value of the extension, so that your brand rooted in the hearts of customers for future cooperation between the preparations. This is the most critical. Breakfast eat is of course important, but we should not forget that lunch is ready!

Rigidity is the harvest, flexibility is the input. Rigidity is the battlefield go fight Sisha, is how many kills achievements, is the best track on the speed of running out. Flexible it is behind the propaganda and public opinion support, is to provide confidence to the fighter and the collapse of the enemy's horn, is the stadium bleachers cheering on the sound.

Marketing is actually a conspiracy of rigid and flexible!
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