Mobile-Net

Nokia Loss Of 5.7 Billion Reasons Behind Jiemi

Mid-October, Nokia Third quarter financial report to Nokia and

Mobile Industry, have brought the full shock. The third-quarter financial report: Over the past three months, Nokia sales 9.8 billion euros, down 20% amount of the loss up to 559 million euros (about 5.7 billion yuan), while last year's third quarter, the Nokia profit of 1.06 billion euros also. This is the Nokia since 1996, the first quarterly loss.

In the financial report, Nokia said it is the direct cause of loss of its joint venture Nokia Siemens 908 000 000 Provision for losses. Nokia CEO Olli-Pekka Kallasvuo its depressed market conditions on the attribution of

Sell Volume and net sales of the product line before the impact of parts shortages, but this is clearly not the whole truth.

1996 first quarterly loss since Smart Country lost the Mobile Phone market

Statistical data show that from 2006 to the second quarter of 2009,

Nokia The average selling price dropped from 102 euros to 62 euros, the Nokia 2007 mobile phone sector, profit margins remained at 20.1%, but in the second quarter of this year, this proportion had dropped by 12.2%. Although with the popularity of mobile phones and technology, lower costs, the overall price down a lot of mobile phones, making mobile phone manufacturers have in profit growth is difficult, but

Smartphones Even in sales Financial Under the influence of the crisis is still steadily, but this has accounted for 45% share of the global Smart Phone giant, but in the smart phone market began to rise up the lost country.

Country lost the smart phone market

According to market research reports, this year sales of smart phones will grow 20%; I

DC Data show that during the first half of this year, in the Global Smartphone market, Nokia-led Symbian holds 46.4% share, followed by

Rim Blackberry 19.9% Apple 11.7%, and 11% of Microsoft WindowsMobile, Nokia accounted for in the first half of the 46.4%, while in the second half of the third quarter had dropped to 35%. Nokia lost market analysis of the reasons for smart phones, it is necessary to look at the one hand, Apple

iPhone Encroachment in the worldwide mobile phone market, and new systems like Google Android, palm WebOS rise of intelligent systems, while the other is the slow pace of Nokia's own development.

Infinitely close to the age of the Internet, whether it is Apple, Google, or Palm's WebOS, have paid great attention to the user online experience and user interface design, location and direction of development in close proximity with the requirements of consumers, and in this transition phase Nokia Symbian system without fundamentally into this direction, only the appearance and configuration from the phone to make adjustments. In the practical stage, Saipan phone does have a certain openness, but now the Internet age, compared to other intelligent systems Androdi before the opening has been left behind. Today HTC,

Samsung Motorola and other handset makers have already launched Android smartphone, Android intelligent system makes the rise of Nokia losing market share.

Fact is not only Nokia, and other intelligent systems have been the pressure from Android. Market research StrategyAnalytics predicts "from operators, distributors and developers of health support" under the Android operating system, mobile phone sales this year will increase 900%; market research firm InformaTelecoms & Media research report, expected 2012 years, Google Android smart phone will outsell Apple's iPhone sales. Face the threat of Android, Microsoft WindowsMobile began to adjust its strategy in the WindowsPhone brand officially launched some time ago, but Nokia is still slow Saipan, still have not seen an effective strategy, and Symbian, the transition to open source news in sight.

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