Mail Pda
2010
Re-vamp Your Direct Mail with This Unique Marketing Strategy
Who says PDA Marketing's Doodle-Opes make your direct mail marketing campaigns stand out from the rest? The U.S. Postal Service does – and featured Doodle-Opes' preprinted stationary, funky fonts and engaging handwritten scribbles in its most recent issue of Deliver, its nationally distributed magazine. Now, hundreds and thousands of U.S. Postal Service customers are learning what existing Doodle-opes users already know: that the unique creations by PDA Marketing co-founder Andrea Ratajczak are the perfect tool to use to create a unique direct marketing campaign that distinctly differentiates itself from any run-of-the-mill competitor.
"I'm thrilled that the U.S. Postal Service chose to feature Doodle-opes in the new issue of Deliver magazine because it tells so many potential clients about the wonders of this groundbreaking method of jazzing up your direct mail pieces at a reasonable cost," said Ratajczak, vice-president of Catonsville, Md.-based PDA Marketing, a full-service advertising, marketing and graphics design firm. "There is no better or more cost-effective way to set apart your direct marketing campaign than our Doodle-Opes products." Ratajczak's eponymous "Andrea font" is the backbone of the Doodle-opes line. It was born when, during a post-college job interview, a client analyzed her handwriting and found it to be impressively distinctive. She didn't get the job, but used the analysis, which showed she was a prime candidate to succeed in sales, to carve out her niche as a creative and innovative marketer. PDA Marketing's Doodle-opes MegaPack bundles the Andrea font with a variety of eye-catching, attractive doodles that can be transferred to letterhead and envelopes via easily installed computer software.
"The most glorious aspect of the Doodle-opes family of products is its simplicity," said Ratajczak. "Who doesn't like to doodle – on a restaurant placemat, in the margins of a homework assignment, on grocery list – and whose eyes aren't immediately drawn to something different and unique?"
The graphic elements that she creates may appear simple and informal, but they can transform generic ad copy into powerful statements that engage consumers and draw them to customers utilizing Doodle-opes. Real estate agents, automobile salespeople, medical professionals and insurance brokers have created successful direct marketing campaigns utilizing Doodle-opes, but the possible matches for the product line are just like Doodle-opes themselves: unlimited.
"Doodle-opes injects personality into existing copy, meaning you don't have to recreate the wheel – only prepare for a much more successful campaign," Ratajczak said. "When ad copy utilizes Doodle-opes, the desired message pops out, creating an immediate engagement between the advertising message and the consumer reading it."
Doodle-opes are only available through PDA Marketing, the creator of this innovative marketing tool. This Baltimore-based marketing firm has established themselves among worldwide advertising and marketing companies serving a diverse range of industries. They consistently deliver the same results on time and under budget. PDA Marketing is able to identify what will efficiently reach the targeted audiences and produce results using direct campaigns, Web design, marketing strategies, and new marketing techniques and information dissemination.
PDA Marketing
www.pdamarketing.net
11 Newburg Avenue
Catonsville, MD 21228
About the Author
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