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China sewing machine needle industry, how to bend out of the financial crisis

    Curved needle is a bag sewing machine, stretch sewing machine chain stitch and other important parts of industrial sewing machine, good or bad the quality of bent needles for sewing results and quality have a major impact. Changli Hebei is China's sewing machine needle bent one of the main producing areas, due to curved needle businesses are more concentrated, the industry a greater impact, so popular in the sewing machine industry of "Dongyang the south, the north after the double" argument, in which "post-pairs "refers to the latter Changli pairs of regions, which is now Changli sewing machine parts industrial park after the pairs. The curved needle Changli manufacturing began in the last century, 70's, after 30 years of development, is currently in the region gathered in curved needles and other sewing machine parts and components manufacturing enterprises more than 100, more than 6,000 employees, curved needle products have occupied the domestic market 90% of the share of international market share of 70% emerged out of Jinshan, Quo, Huajie and some other domestic and international markets have an important influence on corporate and brand.

1, Changli curved needle industry, the main problems currently facing the

    1, technology is weak, lagging development of qualified personnel

Currently Changli enterprise technical force bent needle is extremely weak, most businesses only a few experienced older workers, few Jidong theory and practice experience the true sense of the scientific and technical personnel.

2, the enterprise's quality assurance system to be perfected

    The curved needle is currently Changli enterprises have yet to form an effective quality assurance system. Although some of the key enterprises have passed ISO9000 system certification, but its internal quality system which are actually not very perfect. System imperfections on the one hand reflected the lack of professionals, on the other hand, the product is also a lack of quality control measures.

3, curved needle product standards need to be sorted

At present, China curved needle products not yet developed any standards for the production in addition to generic products available on the market, the main according to customer's drawings for processing and quality control. In the absence of uniform product standards, curved needle is more confusion in the market, products, lack of supervision, has seriously affected the healthy development of the industry bent needle. In addition, the curved needle products, non-standard conditions are also business-to-machine needle, needle bar machine parts enterprises, as well as new product research and development company has had an impact. Since there is no uniform standard can refer to, curved needles and related parts and components companies are not easily change their shape size and shape of the product, so that machine needle with Needle-related products and the needle bar and other parts there are no major long-term innovation, and can only blindly follow the machine's sample processing enterprises.

4, market development and competition mode single-throat competition, the spread of the phenomenon of

Changli sewing machine parts enterprises, many types of parts output value of about 5 years of billion yuan, accounting for about the whole sewing machine parts output by 9%. However, its market is more a single, almost confined to domestic and export ratio of small sewing machine parts, of which exports of curved needle is Less Than 10% of the total sales volume, which is still the vast majority of countries in which buyers take the initiative to come to buy; another curved needle Changli sales channels industry is very simple, mostly directly to the machine for supporting enterprise by, through the wholesale or retail dealers to the market very small. In 2007, along with the adjustment of domestic sewing machine industry, the whole enterprise output fell by about 45%, severe compression of domestic sewing machine needles bend enterprise development space, that machine-based Changli supporting enterprise naturally curved needle is difficult spared.

In market competition, price competition has long been Changli curved needle to participate in market competition, the biggest "magic." Compared to ten times the price or even a few times and have been imported curved needle, curved needle while Changli easily squeezed out by foreign competitors, and even domestic competitors, Dongyang and other places by its marginalization, but the excessive price competition the adverse effects have been gradually becoming apparent. The lower profit margins and a large backlog of arrears, so that the curved needle Changli enterprises are faced with tremendous pressure on the operation and risks.

    With the rapid expansion of production capacity and market demand for the decline in growth, the curved needle Changli companies are digging into their own price war quagmire, the low-quality low-cost cut-throat competition has seriously affected the local bent pin the development of enterprises. With the sewing machinery industry of China's adjustment of depth, there is the vicious competition in the trend of further spread of the whole Changli curved needle manufacturing woeful.

2, curved needle industry Changli Thoughts and Suggestions

Changli curved needle is the current plight of the industry as a whole China Sewing Machinery industry faces many problems typical month cases, how to overcome difficulties, to achieve development, has become the industry common problems. China Sewing Machinery Association, the major leaders and experts on the basis of extensive research made clear that relying on technological innovation, the finished product, and industrial structure adjustment and upgrading of the industry is to achieve sustainable development, the only way out. Therefore, to achieve the adjustment of industry Changli curved needle and a breakthrough, I think we can proceed from the following aspects:

1, strengthen scientific management, establish and improve the modern enterprise system

The curved needle is currently Changli company had basically completed its primitive accumulation, enterprises in production, R & D, marketing, human resources and other fields have begun to take models, but most of fragmentation. Curved needle enterprises can not succeed in the fierce competition and changing market to survive and develop, establish and perfect the modern enterprise system, and do scientific enterprise development planning, a clear business development ideas and goals a priority. However, the status quo in order to bend needle business point of view, its own strength alone can not accomplish this within the building and, therefore, enterprises need to use outside the brain, such as the hire experienced consulting firms or professional managers sort out the development of enterprises etc. , planning and optimization. In addition, enterprises also can actively use its many years of accumulated industry business resources, make full use of the entire zero-enterprises rely on each other and common development, partnerships, mainstream machine with domestic and foreign enterprises to actively carry out strategic partners to leverage the power of these large enterprises to transform the enterprise to quickly complete the enterprises in the management and operation of the restructuring and upgrading.

2, increase scientific and technological input in the training of qualified personnel work hard to

Science and technology are primary productive forces. China Sewing Machinery Association executive vice president of Ho Ye Changli bent needle in the near future to participate in industry development forum pointed out, the face of the industry adjustment period, the curved needle enterprise Changli only hard inner strength, talents cultivation in the efforts to improve their own scientific and technological innovation capability, in order to out of the woods. Specifically, the curved needle Changli upgrading of enterprises in the level of technology that takes over 3 Hom: First, process optimization; Second, equipment updates and upgrades; third, the construction of scientific and technological talents and training. The completion of these three improvements, the key is to increase scientific and technological input. The transformation of the former two can be purchased through the market or joint professional factories to develop a way to upgrade, in this regard the backbone of the local enterprises have started, all achieved good results.

    The key is the third threshold, and the most fundamental, the cultivation of talents, it is directly related to the first two tasks can be completed, determine whether the enterprise sustainable development. To change the Changli curved needle manufacturing companies with weak human resource situation, enterprises would increase scientific and technological input, through targeted training, recruitment, etc. to solve part of the demand, but also need to develop effective personnel training and reserve programs, as well as kinds of relevant personnel, to keep the human system.

3, development of product standards, safeguard market order

For the present mixed curved needle of the sewing machine market, developing products and related standards, improving trade access barriers is the most effective approach. As the curved needle product line too much to develop a single product of the country or industry standards are not realistic, so curved needle products standard setting should focus on the main elements of the product testing standards, common technical requirements to expand. Since the standard formulation of enterprises and departments involved are more covers a relatively broad, determines the standard-setting can not be achieved, the need for major curved needle businesses, trade associations, industry standards committees, the local quality inspection departments, and the supporting machine multi-enterprises to work together. The curved needle Changli enterprises, should be actively preparing for the formulation of standards, such as the accumulation of relevant data, organize enterprise technical documents, on the other, authorities actively to apply industry standards to strive for standards and the development of an early project.

4, quickly brands, boutique-oriented product line, the transfer of

A curved needle can be imported from Japan sell the hundred Yuan, while the average price of 2,3 million Changli bent pin money, why is there such a big contrast, the key lies in the curved needle Changli non-branded, lack fine. Looking Changli companies bent needle product introductions, almost all fits the theme of "Pegasus bent needle", "heavy machinery bent needle" to illustrate their products, while the enterprise's own trademarks and brand almost never mentioned, people confuse or business in the end is the OEM brand production. Changli enterprises typically curved needle or a "versatile" enterprise, in addition to curved needles can produce thousands of products, can produce all kinds of sewing the remaining parts, the largest enterprises, including even the curved needle can produce more than 3000 kinds of sewing machine spare parts. Blind greed more for large, so that enterprises have the energy to bend needle is difficult to do fine.

     In fact, Changli is now well-known at home and abroad curved needle of the township, has formed a good vehicle for brand effect, coupled with Quo, Jinshan, Huajie and other local key enterprises in the market has set a good reputation, Therefore, the curved needle Changli companies have to go with the brand, excellent product line conditions. Brand and boutique-oriented strategies to implement the one hand, business ideas and methods need to change, enhance corporate and product brand awareness, performance and quality in product and work hard; the other hand, with the good "Changli bent needle" in the region carrier Brand is also very important. In this regard, in addition to enterprises, local government and regional trade associations should also play its positive role in promoting. Driven many ways, such as a regional delegation to participate in various exhibitions of regional brands of packaging and promotion, product sampling, testing and other forms of enhanced product quality supervision and so on.

5, diversifying markets, the strengthening of international market development

Diversifying the market, the strengthening of international market development is a curved needle manufacturing Changli the only way out of the woods. In this regard, Dongyang Changli should actively learn from the development experience of the region. To develop a diversified market, with emphasis on the international market development efforts. This requires Changli for enterprises to actively go out to avoid the passive waiting.
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