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Underwear Town - Account For Half Of China's Underwear Industry

  Chaoyang, Shantou, Shenzhen Komeito, Yanbu, Nanhai, Zhongshan Xiaolan, Zhejiang Yiwu, they have the same name - the name of the town of underwear. Because the underwear, they are exceptional; because the underwear, their names renown underwear industry. Development and growth of their account for half of China's underwear industry's largest.

Shantou Chaoyang

Underwear has a complete industrial chain of

     This is China's largest regional underwear current production, at present the number of firms have underwear over 2000, with China underwear Valley town Rao, China knitted underwear shop in town Chan, China's domestic apparel Xiashan town, China town two English knitting. Shantou underwear advantage is low prices, marketing, flexible and complete industrial chain.

     Shantou underwear has a twist from the yarn, weaving, dyeing, printing, jacquard, brushed, warp knitting, embroidery as well as the mold cups, ribbon, woven label, steel rings, glue, cloth hook, beads and other accessories have Been Used in underwear Manufactured to underwear finished a complete industrial chain, which is the national underwear industry base is rare. Some people even exaggeration to say that "As long as there is a cotton, can be produced in Shantou underwear over there."

Has the most perfect underwear category

     Shantou underwear category is complete, and occupy a variety of categories and development of domestic production advantages, including bras, underwear, regular underwear, thermal underwear, seamless underwear, body sculpting Body underwear, home wear, sports and leisure underwear, swimwear, lingerie girl , Diaodai Qun, warm pants, underwear fun underwear and even silicone paste and milk, almost all the underwear category, Shantou both Chu Pin. The bra, regular underwear, home wear underwear these consumers products more widely accepted is the most advantage of the industry in Shantou.

Has the most extensive brand positioning

     Shantou bra, from the frontline Maniform, second-tier Dai Xia Fang, Asse Hallyday, the three lines Jiao Ying, Hung Tzu-love, come to the country to which the consumer-grade sites are everywhere.

     Home clothing brands, autumn deer, American Standard, Daer Li, New World family, Fen-teng, security of the partners, Ji Ma, create beauty, pleasant child, and so from the high-end products to mass brand range.

【Brand】 representative

     Maniform, autumn deer, American Standard, Daer Li, Italia, the Asse Hallyday, snow-ni-fang, Fen-Fang Wang, Wan Kang, a new University, New World family, Dai Xia Fang, Jiao Ying, Cai-ting, Butterfly Man Li, Hung Tzu-love, in June rose, Mu Lung family and so on.

Disadvantage】 【shortcomings

     Mimic some manufacturers copied the design, marketing, conservative, conservative, narrow-minded thinking, has restricted the further development of Shantou underwear. Shantou underwear modern history has long way to go, the older generation of ideas urgently need innovation, the new generation also need to experience and steady.

Shenzhen Komeito

Underwear makers world-renowned cluster

     Shenzhen Komeito underwear concentrated base, with a total area of 2628 acres, a total investment of more than 2 billion yuan. At present, more than 3 million people in super-large underwear enterprises, famous brands in more than 20, on the scale has reached more than 100 underwear companies.

     According to reports, the early 90s from the 20th century, the first Hong Kong-owned factories settled in lingerie New Komeito has been far, more than 100 underwear companies gathered here, many of them holds an important position in the industry's major vendors.

     Emerging ELASTIC plant a total investment of 700 million Hong Kong dollars, the factory area of 50 square meters, more than 6,000 workers, the annual production of underwear accessories ELASTIC, lace, lace underwear and other accounted for 70% of the total output in Asia is currently the world's the largest manufacturers of underwear accessories. World famous CK underwear, Qi Cheng provided by the plant. Fu Wah Garment Factory is the world's largest manufacturer of bathing suits, one of Nissan swimsuit, swimming trunks 60000, has for several years for Miss Hong Kong tailored swimsuit competition.

Important international status

     New Komeito underwear in the country's fame is not loud, but in the international market, the New Komeito underwear important. New Komeito exported annually from Europe and the United States and Southeast Asia markets, underwear reached 280 million, mainly for the high-end brands.

     New Komeito in 1992 settled in excess of Xingshun fashion underwear factory known for early stage not to do so, but the manufacturers touched the "underwear Waichuan" winds, after just a few years, brought together more than 200 designers, in material design, pattern design, function design innovation, has become "ELLE", "Mambo" and other fashion lingerie brand, a stable supplier.

     New Komeito underwear underwear industry in the international impact of international best-known lingerie --- Lyon International Lingerie Show, once invited the New Komeito town of 10 exhibitors underwear.

【Brand】 representative

     Fen Yi, Top Form, snow Sin-lai, Maniform, the new Roger Garcia, Di Fenna and so on.

Disadvantage】 【shortcomings

     As land prices rise in personnel costs, the competitiveness of the Shenzhen underwear damaged, some foreign orders to Shantou and Shenzhen and Shanghai.

Nanhai Yanbu

Underwear model of market-oriented operations

     Yanbu Nanhai, Guangdong is China's largest production base of underwear, the product known at home and abroad, as "Chinese underwear town" and the Guangdong Province town of technical innovation of professional pilot, Dali underwear brand convergence, the existing underwear more than 100 production enterprises, employed more than 20,000 people, underwear annual output up to 10 million dozen. Yanbu has gradually formed a large-scale, intensive underwear industry cluster. National Underwear 15 large well-known brands in Yanbu underwear accounted for seven seats. Diana, Carrie poetry, the United States thinking, purple Landry, according to the Ni, Sha Lin Ni, Olivia Shannon, according to Mary and other names, like one by one card, the Yanbu into the most prospects of China's underwear also allow Yanbu Underwear closely connected with the international market together.

     Yanbu Underwear reason known from two "early", as early as the overall planning of the regional concept, marketing innovation and ad creative morning. With these two "early", Yanbu Underwear gained tremendous fame and glory. Yanbu creation of the National Association of the first township underwear, underwear manufacturers integrated to form an overall advantage, foreign broke "Yanbu Underwear" group brand, and in 2000 and 2002, successfully hosted two of China (South China Sea) underwear model contest in September 2002, successfully organized "The First China International Underwear Expo 2002 South China Sea (Yanbu) International Underwear Culture Festival", established Yanbu in the underwear industry leadership.

Technology industries have obvious advantages

     Yanbu is "professional and technical innovation pilot in Guangdong Province town," which in 2002 set up a "Chinese underwear Innovation and Technology Center" has a precise three-dimensional body scanner in Germany and China in the first individual three-dimensional database, to provide enterprises with a point from design to production computers solutions can be in a very short period of time needed to develop the market of new products, new styles, so that the true direction of industrial innovation in lingerie. Yanbu increase the inflow of talent, the intensity of training personnel to play the role of Yanbu vocational technical schools to open, including design, marker making, cutting, sewing and other underwear professional courses, train a large number of years of development of production technology, the backbone of underwear and production management personnel. "Alice" factory known as the South China Sea, Yanbu and even underwear, "Whampoa Military Academy." The existence of a large number of skilled workers for the Yanbu underwear industry development and growth has laid a solid foundation.

【Brand】 representative

     Carrie poetry, the United States thinking, Olivia Shannon, according to Mary, according to the Ni, Dimens, sisters flowers, Feng Lin, An Lisi and so on.

Disadvantage】 【shortcomings

     Yanbu Underwear can really get on a few numbers, they are actually 10, plus other small plants and for export, but also, but only 100, Yanbu industrial chain of underwear is not enough developed in Shantou, many still need to field procurement; product range is also not very complete, home clothing and thermal underwear are not fists business.

Zhongshan Xiaolan

Producing the world's largest underwear

     City in the country a few underwear inside, Siu Lam is definitely one not to be underestimated. It is the early start did not Chaoshan, industry is not supporting the complete Chaozhou, brand a high level of development is not the South China Sea. However, the rise of Siu Lam underwear industry is make people unique in the situation.

 

Many varieties of complete business

     According to reports, the Siu Lam now has underwear enterprises and related supporting enterprises a total of more than 1,300 annual income reached more than 30 billion yuan, with four well-known trademarks in China, 12 Chinese well-known brands, 101 famous brands in Guangdong Province and over 20 countries exemption permit. In March 2007, Siu Lam, China Textile Industry Association has been officially awarded the "China underwear town" in the title.

     Zhongshan Xiaolan lingerie industry, product range, from male and female underwear, underwear for men and women into the bra, household leisure suits, indeed everything. In the scientific and technological content and value-added products, the Siu Lam underwear fabric selection, cutting sewing, health effects, created a thin shaping the characteristics of Chinese products. Brand underwear, as the most close to the person's clothes, Chinese consumers are more and more attention to their environmental, quality, style and other factors. To men's underwear, for example, Siu Lam enterprises would Zaochu common boxer pants, briefs, etc., but also introduced a sexy T-pants and other avant-garde style, and some products of the fabric has a massage function of sterilization.

Zhuang momentum mutual co-exhibitors

     Siu-man fighting underwear enterprises in the same time, is to find ways to further enhance the Siu Lam underwear industry influence. The "Siu Lam underwear" on the cover delegation to participate in CHIC is one of a means. 90th Session of the needle at the Siu Lam underwear enterprise collective appearance in order to "make a great little underwear industry" stance, revealed to the outside world advantages of industrial clustering and power. It is a continuous part in sessions of "CHIC" and the brand manager for garment factories, compared with a separate exhibition, the joint exhibition of the costs and expenses lower than before, and the town stands other peers also played a role in strengthening the effectiveness .

Not do the wedding dress own brand

     After the reform and opening up, Zhongshan Xiaolan underwear industry, the rapid growth for the local pillar industries. However, a simple family practiced on a cottage only Bipin labor costs and prices, profit margins have repeatedly reduced the viability of a direct impact on the enterprise. As a result, in cooperation with foreign well-known underwear brand, relying on the quality of a garment factory OEM manufacturers allow breathing and develop opportunities.

     When the underwear colleagues realized that the quality, the importance of after-sales service, all vying for OEM qualification, OEM rugged road began to change. Over the past one to help others to make the wedding dress is the accumulation of capital and ways to enhance the strength, this time underwear enterprises begin to create their own brand of quality underwear and stability, improve sales and after-sales network and moderate prices, the accumulation of substantial profits for businesses to obtain energy.

【Brand】 representative

     Conlia, athlete, rich Nilai, flower umbrella, according to the homes, Timor the right to create Jarno, Riyadh, Asaka-shi, Annie Fang, Qiao girl, Kaiweibulang, butterflies Anfen, Weed dragons.

Disadvantage】 【shortcomings

     Siu Lam, hardware and other industries due to abnormal developed is China's most important production base of hardware, while other industries are also well developed, leading to a long-term lack of attention to underwear, the lack of overall planning, less well-known across the country. In addition to Conlia rich Nilai Integrated Home clothes and bras and other underwear industry, others are mostly not high-tech underwear up the future development of limited space.

Yiwu

Seamless underwear come from behind

     Although the lingerie industry, a rising star, but Yiwu is prodding. "China's seamless knitwear city", Yiwu has become a business card. According to statistics, at present, Yiwu seamless underwear manufacturers more than 600, including rules on the model more than 120 companies with annual sales of ultra-there are 22 million yuan. It is worth mentioning that, in Yiwu, driven by the surrounding development is Very Good Dongyang underwear. Blokus well-known trademark in China was born here.

Seamless Underwear play a key role

     Yiwu market, mainly by the seamless underwear underwear, there are sewing underwear, bras, composed of three large, their respective characteristics is obvious. Seamless underwear to Yiwu, the property-based domestic products of many well-known brand underwear in Yiwu OEM. High-grade seamless underwear products, mainly in the high-end products. Since last year, as manufacturers increased competition, prices fell, the first two years has been reduced to a set of eighty or ninety yuan a set of thirty or forty yuan. As the market continues to expand, seamless underwear not only become the dominant domestic market products, but also in foreign trade are also doing well.

Rise of endorsement fever

     Since 2003, Yiwu underwear, garment enterprises have requested the film stars for their product endorsements, brand endorsement boom has persistent high fever. Yiwu sweetheart Garments Co., Ltd. has engaged Huang according to spokesmen for the brands of clothing. Prior to this, Jiang Wenli, Fei Xiang, Sun Li, Mei Ting, Fan Bingbing, Li Bingbing, Heidi, Bei Liu, Hong Tao, Chang Shu, Huang Haibin, Yu Na stars such as Yiwu, the product is already a spokesperson.

     "It's brand awareness is at least Yiwu merchants a collective awakening," general manager of Yiwu Gexi Man Clothing Co., Ltd. Man-media interview, said: "Please do voice-Star had nothing new. With Stars ads can quickly boost its profile and reputation degrees, to seize the market. Of course, we have to choose the right advocate. star endorsement is a way companies create brand, but the brand's business strength ultimately lies in the establishment. "

【Brand】 representative

     Lang Sha, Blokus, rods Jie, Yi Ting, sincere love, Ai love, purple show, wings, Wan-yu, Oye, Boniface, race butterflies fate birds, Gexi Man, Sai Ni United States, Hui-ning silk, Love Bizart, Aromatic and so on.
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