Mobile-Net

Choosing a Promotional Pen - Styles, Options, and Customization

Promotional ink pens are one of the most common items chosen by businesses and organizations looking for a cost-effective way to reach out to a large audience. Everyone uses pens, in the office, at home and on the go, so they're a product with a truly universal appeal. They're also small, which makes them a good choice for direct mail or event marketing.Below we discuss some of the main types of promotional advertising pens used by businesses as a part of their promotional marketing and advertising, as well as some of the primary imprinting and customization considerations. Pens are popular promotional item, and there are thousands to choose from. Your target audience has probably received one before, and the key to getting the best promotional mileage out of your pen purchase is selecting and customizing a pen so it has the maximum impact and conveys your advertising and branding message.Ballpoints and Rollerballs

The most common types of promotional pen are ballpoint and rollerball. Ballpoint pens use an oil-based ink and require more pressure when you write, so they are ideal for use with carbon copies. Also, since they used oil-ink, writing won't run when it gets wet. Rollerball pens use water-based ink and a different ball mechanism. They require less pressure when writing and the ink will run if it gets wet.Gel pens, which are becoming more common, are halfway between the two. They use a water-based ink that is more viscous, like an oil-based ink and a ball mechanism that has similarities to both ballpoint and rollerball pens. While ballpoint pens are more durable, many people prefer the feel of writing with a rollerball or gel pen. Since your message gets seen when the pen is used, it's important to pick a pen your recipients will enjoy using. For example, a rollerball might be a good choice for a B2B campaign because the recipients may prefer it to the ballpoint pens their office provides.Click, Twist and Stick

There are three common pen designs. Stick pens are probably the most common, and these are the ones that are simply a barrel and a cap. Click pens have a clicking mechanism that exposes or retracts the point, and twist pens use a twist mechanism to do that. Again, it's a matter of personal preference. Click and twist pens often serve a dual function as a stress relief toy, and they don't have a cap to lose.Highlighters and Markers

Promotional highlighters are another popular advertising item. Since they're generally larger than a writing pen, they usually have a larger imprint area, giving you more flexibility with your logo and any additional text or artwork you wish to imprint. Highlighters are most commonly used in an office environment, so they're a good choice for a B2B promotion. An added benefit of promotional highlighters is that they are often in short supply around an office: a good promotional product fills a need, and highlighters are a great example.Unique Promotional Pens: Light-up, Novelty and Message Pens

There are thousands of types of promotional pens, and some of them really stand out. Some novelty pens incorporate a shape or theme that may tie-in to your brand or message. Light-up and glow pens are great for trade shows and event marketing because they attract attention and drive traffic to your booth. Message pens, or video pens, use the click mechanism to display a scrolling message which gives you the opportunity to be creative, or simply convey more information that would normally be possible with a promotional pen.Stylus and Multifunction Pens

Stylus and multifunction pens are a growing category as PDAs and other electronic devices become more popular. Choosing a multifunction pen gives increases the likelihood that the pen with your brand and message will be useful in a way that no other pen on the recipient's desk can match.Artwork, Imprinting and Customization

Pens are typically pad printed or screen printed, and depending on the pen you can have your logo and other information printed on the barrel, the cap and/or the clip. Imprint locations and the number of colors will vary from pen to pen, so if your logo uses three colors and you need all three on the pen, keep that consideration in mind from the beginning of your selection process. Also keep in mind that, regardless of the pen you choose, the imprint area on a pen is limited. Think about what information you really need to accomplish your marketing and advertising goals. If it's more than a short line or two of text, you may want to consider creative ways to revise your message or other products that may give you more space to work with.

About the Author

Mark Yokoyama is Director of Marketing for ePromos Promotional Products, Inc., one of the largest promotional product and corporate gift distributors in the US. This article is copyright protected.

New Drill PDA Stylus Pen

US Auctions Australian Auctions Austrian Auctions Belgian Auctions Canadian Auctions French Auctions German Auctions Irish Auctions Italian Auctions Dutch Auctions Spanish Auctions Swiss Auctions GB Auctions

Best Match Items Ending First Newly-Listed Items First Price + Shipping: Lowest First Price + Shipping: Highest First

3 Lot Universal Mobile Cell Phone Pda Touch Screen Stylus Pen Mini Pocket Clip $4.25 Time Remaining: 3h 22m Buy It Now for only: $4.69 Buy It Now

3 PCS Resistive Screen Pen Cell Phone Universal Mobile Color Touch Stylus PDA $1.99 Time Remaining: 25d 7h 26m Buy It Now for only: $1.99 Buy It Now

1xPCS Cell Phone Pen Universal Mobile Color Touch Stylus PDA Resistive Screen $0.30 (5 Bids) Time Remaining: 6h 48m

3 pcs universal Stylus Pen Touch Screen Cell Phone PDA $0.99 Time Remaining: 17d 23h 42m Buy It Now for only: $0.99 Buy It Now

1 x Pcs Cell Phone Pen Universal Mobile Color Stylus PDA for LG Resistive Screen $0.55 (7 Bids) Time Remaining: 6h 48m

3x Stylus Touch Lcd Pen FOR Palm Treo 680 Cellphone Pda $4.87 Time Remaining: 7h 29m Buy It Now for only: $5.87 Buy It Now

1xPCS Cell Phone Pen Universal Mobile Color Touch Stylus PDA Resistive Screen $0.99 Time Remaining: 23d 1h 30m Buy It Now for only: $0.99 Buy It Now

3x PDA Stylus Lcd Touch Pen for HTC My Touch 3G Mytouch $5.49 Time Remaining: 7h 36m Buy It Now for only: $6.49 Buy It Now

1 x led light laser pointer pen pda stylus torch flashlight brand new metal $14.04 Time Remaining: 13d 18h 54m Buy It Now for only: $14.04 Buy It Now

10 X GOLD STYLUS PEN FOR Apple Iphone IPOD TOUCH HTC SAMSUNG Pda Cell PHONE $12.99 Time Remaining: 11h 28m

3x Stylus Touch LCD Pen FOR Palm Treo 680 Cellphone PDA $4.87 Time Remaining: 11h 30m Buy It Now for only: $5.87 Buy It Now

10Pcs Colorful stainless Universal Stylus Pen for PDA $3.99 Time Remaining: 24d 18h 34m Buy It Now for only: $3.99 Buy It Now

NEW 5 pcs Color Stylus Pen For Ipod Touch Iphone 4 2G 3G 3GS 4G Ipad 2 mwql PDAS $0.15 Time Remaining: 11h 33m

4 in 1 Ball pen pencil Metal stylus fit Palm Dell PDA $6.39 Time Remaining: 8d 17h 44m Buy It Now for only: $6.39 Buy It Now

Brand 5 Pcs Phone Screen Touch Stylus Pen For iPod Touch iPhone 4 3G 3GS sa PDAS $0.15 Time Remaining: 12h 42m

3x Stylus Touch LCD Pen FOR Palm Treo 680 Cellphone PDA $4.87 Time Remaining: 12h 58m Buy It Now for only: $5.87 Buy It Now

BLUE METAL PDA STYLUS PEN Boost Mobile Samsung Galaxy Prevail M820 Precedent $3.98 Time Remaining: 27d 11h 7m Buy It Now for only: $3.98 Buy It Now

3x PDA Stylus LCD Touch Pen for HTC My Touch 3G Mytouch $5.49 Time Remaining: 13h 23m Buy It Now for only: $6.49 Buy It Now

NEW 10 X ORANGE STYLUS PEN FOR Apple Iphone Ipod TOUCH I PAD PDA CELL PHONE $9.99 Time Remaining: 15d 1h 11m Buy It Now for only: $9.99 Buy It Now

NEW 5 pcs Color Stylus Pen For iPod Touch iPhone 4 2G 3G 3GS 4G iPad 2 gwse PDAS $0.15 Time Remaining: 14h 48m

3x Stylus Touch LCD Pen FOR Palm Treo 680 Cellphone PDA $4.87 Time Remaining: 16h 55m Buy It Now for only: $5.87 Buy It Now

BLUE METAL Pda Touch SCREEN Stylus Pen Samsung Galaxy 5 I5500 Corby Smartphone $3.98 Time Remaining: 3d 2h 8m Buy It Now for only: $3.98 Buy It Now

3x PDA Stylus LCD Touch Pen for HTC My Touch 3G Mytouch $5.49 Time Remaining: 16h 59m Buy It Now for only: $6.49 Buy It Now

2X Retractable Touch Stylus Pen for Cect Pda Cell Phone $0.99 Time Remaining: 23h 39m Buy It Now for only: $0.99 Buy It Now

NEW 10 X NAVY BLUE STYLUS PEN FOR APPLE Iphone Ipod Touch I PAD PDA CELL PHONE $12.99 Time Remaining: 17h 46m

3x Stylus Touch LCD Pen FOR Palm Treo 680 Cellphone PDA $4.87 Time Remaining: 18h 21m Buy It Now for only: $5.87 Buy It Now

3pcs OEM PDA Stylus Touch Pen For Palm Zire 22 Z 22 Z22 $8.99 Time Remaining: 29d 6h 1m Buy It Now for only: $8.99 Buy It Now

3x PDA Stylus LCD Touch Pen for HTC My Touch 3G Mytouch $5.49 Time Remaining: 18h 24m Buy It Now for only: $6.49 Buy It Now

3 Lot Universal Mobile Cell Phone PDA Touch Screen Stylus Pen Mini Pocket Clip $4.25 Time Remaining: 19h 9m Buy It Now for only: $4.69 Buy It Now

2 x New Stylus Pda Touch Pen for LG KU990 KU 990 Viewty $3.99 Time Remaining: 11d 2h 45m Buy It Now for only: $3.99 Buy It Now

NEW Pda Stylus Touch Pen FOR Palm Centro 685 690 $0.99 Time Remaining: 20h 19m

3x New Stylus Pens 3 Pack Red Black Chrome For Cellular Phone Device PDA Tablet $1.99 Time Remaining: 28d 5h 45m Buy It Now for only: $1.99 Buy It Now

NEW PDA Stylus Touch Pen FOR Palm Treo 680 T680 USA $0.99 Time Remaining: 20h 24m

NEW 5 pcs Color Stylus Pen For iPod Touch iPhone 4 2G 3G 3GS 4G iPad 2 kaiw PDAS $0.15 Time Remaining: 20h 54m

4x METAL PDA TOUCH SCREEN STYLUS PEN Pandigital Novel 7 Multimedia Tablet $9.98 Time Remaining: 16d 16h 14m Buy It Now for only: $9.98 Buy It Now

3x Stylus Touch LCD Pen FOR Palm Treo 680 Cellphone PDA $4.87 Time Remaining: 21h 32m Buy It Now for only: $5.87 Buy It Now

8x colorful Stylus Touch Pen for Ipad2 Iphone4 Iphone4S Smartphone MID PDA $7.98 Time Remaining: 23d 16h 23m Buy It Now for only: $7.98 Buy It Now

3x PDA Stylus LCD Touch Pen for HTC My Touch 3G Mytouch $5.49 Time Remaining: 21h 35m Buy It Now for only: $6.49 Buy It Now

New 2 In 1 Tablet Stylus And Ink Pen Pc Tablets Ereader Pad Screen Touch Pda $6.25 Time Remaining: 1d 14h 3m Buy It Now for only: $6.95 Buy It Now

Universal Mobile Cell Phone Pda Touch Screen Stylus Pen $1.49 Time Remaining: 25d 16h 39m Buy It Now for only: $1.49 Buy It Now

PREZISTA WEIGHTED HEAVY METAL DRUG REP STYLUS PDA PEN $6.50 Time Remaining: 1d 16h 32m Buy It Now for only: $9.99 Buy It Now

5 x Stylus Touch Pen for Pda Palm Centro 685 690 Black $4.99 Time Remaining: 12d 14h 4m Buy It Now for only: $4.99 Buy It Now

3x Stylus Touch LCD Pen FOR Palm Treo 680 Cellphone PDA $4.87 Time Remaining: 2d 10h 5m Buy It Now for only: $5.87 Buy It Now

3x Stylus Touch LCD Pen FOR Palm Treo 680 Cellphone PDA $4.87 Time Remaining: 2d 12h 30m Buy It Now for only: $5.87 Buy It Now

4 in 1 Laser Pointer+Ball Pen+PDA Stylus Pen+LED Light $1.73 Time Remaining: 6d 37m Buy It Now for only: $1.73 Buy It Now

3x PDA Stylus LCD Touch Pen for HTC My Touch 3G Mytouch $5.49 Time Remaining: 2d 12h 33m Buy It Now for only: $6.49 Buy It Now

FIVE NEW PDA Stylus Touch Pen FOR Palm Centro 685 690 $2.89 Time Remaining: 26d 18h 35m Buy It Now for only: $2.89 Buy It Now

3x Stylus Touch LCD Pen FOR Palm Treo 680 Cellphone PDA $4.87 Time Remaining: 2d 13h 20m Buy It Now for only: $5.87 Buy It Now

3x Stylus Touch LCD Pen FOR Palm Treo 680 Cellphone PDA $4.87 Time Remaining: 2d 16h 3m Buy It Now for only: $5.87 Buy It Now

BRUSH TIP STYLUS PEN BLACK FOR PDA iPAD2 iPAD $6.99 Time Remaining: 25d 10h 40m Buy It Now for only: $6.99 Buy It Now

3x PDA Stylus LCD Touch Pen for HTC My Touch 3G Mytouch $5.49 Time Remaining: 2d 16h 6m Buy It Now for only: $6.49 Buy It Now

3 Pack of Universal Touch Screen Stylus Pen (Red + Black + Silver) Sale Price: $2.42   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product Description 3 Pack of Universal Touch Screen Stylus Pen (Red + Black + Silver)

Paper Mate(R) PhD(TM) Multi(TM) Multipurpose Writing Instrument, Pen/Pencil/PDA Stylus, Medium 1.0 mm Point Pen, Fine 0.5 mm Point Pencil, Blue Sale Price: $11.99   Eligible for free shipping! Availability: Usually ships in 24 hours See Reviews For This Product Description Retractable 3 functions in 1 pen: medium Black ballpoint pen, .5mm mechanical pencil, and a PDA stylus. Change points with a twist of the barrel. Large cushioned triangular grip. Refillable. Uses #56401 refill...

iClooly Multi Touch Stylus Pen for iPod Touch, iPhone, iPad and other Mobile Devices (2nd Version) - Black Sale Price: $14.95   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product Description Two touch pen in one. One pen is made out of soft fiber material for electrostatic touch styles (capacitive LCD) including iPhone, iPod Touch, iPad, Google Android Phones, HTC HD2 and more The other is a stylus pen for general use (resistive LCD) including PDA, Nintendo DS models, Navigation and other smart-phones with resistive LCD...

Dreamgear Nintendo Dsi - Large Stylus Twin Pack List Price: $9.99 Sale Price: $2.80 You save: $7.19 (72%)   Eligible for free shipping! Availability: Usually ships in 24 hours See Reviews For This Product Description The Large Stylus Twin Pack provides you with ultimate control and precision while adding style and shine. The styluses work great with Nintendo DSi XL, but also work for any stylus compatible device. The styluses come with 2 wrist straps for optimal portability and organization.

PhD Multi 3 Function Ball Point Pen Mechanical Pencil PDA Stylus for the Arthritic Sale Price: $8.50   Eligible for free shipping! Availability: Usually ships in 2-3 business days See Reviews For This Product Description Multi Function Pen with the Highest Degree of Writing Comfort and Flexibility. FEATURES: Black Medium Ball Point Pen, 0.5 mm Mechanical Pencil and hard plastic easy-to-see orange PDA stylus each selected with a twist of the barrel...

Inka Pen/PDA Stylus, Carbon Fiber & Titanium Body, Blue Ink List Price: $61.95 Sale Price: $32.95 You save: $29.00 (47%)   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product Description Compact pen converts to a full-size pen and PDA stylus. Carbon fiber and titanium components are lightweight strong and corrosion resistant. Pressurized ink cartridge ensures that Inka Pen writes under water in extreme temperatures upside down and at any altitude...

Cross Morph Brown Ballpoint Pen and PDA Stylus Digital Writing Pen ELD472-11 Comes with Cross Leather Pen Case List Price: $79.00 Sale Price: $49.00 You save: $30.00 (38%)   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product Description Cross Morph Brown Ballpoint Pen and PDA Stylus Digital Writing Pen ELD472-11 Life is full of change and our means of written communication has evolved significantly over the last millenium The Morph from Cross is a distinctively progressive pen for the dawn of the new millennium and the expectations of a new era It is one very unique writing instrument The streamlined shape and lightweight, anodized aluminum body of the Morph is a technologically adaptive evolution joining handwriting comfort and contemporary style Its adjustable grip takes ergonomics to an all new level of individualized writing comfort - Twist the dial and the flexible silicone grip morphs into a unique ergonomic triangle - the ideal geometry for writing ease...

Car Mount + Stylus for your iPhone, PDA, GPS, Blackberry. Includes Universal Flexible Adjustable Windshield/Dashboard Mount + Attachable Vent Clips, Silver Stylus Touch Pen and a DBROTH Microfiber Cleaning Cloth List Price: $19.99 Sale Price: $7.99 You save: $12.00 (60%)   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product Description Car kit includes the following, 1) Universal Adjustable Mount The easiest solution for viewing your cell phone, iPod, PDA or GPS within your car. Simply attach to your windshield, dashboard or clip to your vehicle's horizontal vents and view your device while driving...

Legend of Zelda Phantom Hourglass Pda Stylus Pen Potion Bomchu SET Sale Price: $10.99   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product Description SIMPLE ASSEMBLE REQUIRED

Nintendo Ds Lite Carrying Case + Nintendo Ds Lite Stylus (Black) Sale Price: $19.99   Eligible for free shipping! Availability: Usually ships in 1-2 business days See Reviews For This Product