Retractable Wall Car
2010
Ceramic brand consciousness awakening five companies do not brand
Entrepreneur of the brand awareness of Chinese enterprises seem to fully awaken. Entrepreneurs even joked, do not do the brand is to die, and Hui Wan Brand Lab that, for some enterprises, so the brand is the court death. Brand is a system to do Project Not a sudden impulse can be successful and need to be prepared at all levels. The following five types of enterprises, it is not suitable for the brand, or really stepped foot on the accelerator, turning back and he rushed towards the abyss of death.
1, has a gambler psychology, fantasy moon enterprises do not fit the brand;
Such enterprises, the usual situation is the long hard going, not seen much improvement. Then one day corporate decision-makers may be some so-called professional Marketing Consulting the spell, suddenly wake up dream side, dumping the decision to do business the power of big brands. Generally two options, one is hard-hearted show accumulated real money, wantonly bombing in CCTV and local TV is full bloom, dog eat dog generally be a gamble, so naive as to think Advertisement Is to do what the brand, brand and sales in a fantasy after a spurt of indiscriminate shelling. But more is that large sums of advertising spending, but has not seen significant improvement in all aspects of advertising bombardment that needle, "cock" does not make business Xiong Qi, but is disturbed meridians, running out of money battered businesses ; In other cases, without detailed analysis of market research, launch new products on the assumed or a new product category seems to be at once, and quickly to market, advertising, terminal input, and so consumes a huge amount of incentive distributors Distribution Issues costs, but the new products in the market response was flat, no alternative to money, business rustling Deep Sorrow. In both cases, the business community in China, list goes on.
2, try holding the psychological, the lack of patience of the business, not suitable for the brand;
The first company to do if the brand is no way out, then failed, more businesses fail because the premature pick up the escape route. Such enterprises, it is precisely the lack of determination to make the brand bigger and stronger, do not know the brand is a long-term project, but try holding the psychological, as the theater of the fancier brands as neither fish nor fowl sang opera. Then the controlled funds are invested, brand car seems to be a rumble to start, but once the short-term effect was not obvious or did not meet expectations, so they pull off implementation of the "Dunkirk great retreat." And also self-psychological massage, "thanks to an early withdrawal, or will the whole army Film" It's really sad. Consequently, such enterprises to do the brand, just as every family had a child in general, play with and then does not play, and over time they want to play, and will do again playing the brand game. Such enterprises do brands will certainly consumed repeatedly in the Spirit and Manner, and even still unable to even protect themselves.
3, capital chain unhealthy, unsustainable power companies do not fit the brand;
There is also a business, own funds are limited, but probably because a single trade made a "windfall", or because market speculation for the objective of "hot money", so too dizzy to do brand. Towards an ideal area to think about, perhaps the basis of the brand have created a good environment, and brands have gradually embarked on the right track, but they did not expect to make the brand easier to start, stop and hard, hot money, after all, sooner or later have depleted the limited One day, money-chain bound to prove unhealthy and even break all previous efforts to do the brand instantly reduced to ashes. Surprise, that they have dug to the collapse of the east wall, but the Western Wall has just dug out a foundation, dynamic brand campaigns also had to do a unfinished project.
4, the implementation of diversification strategy, the company main businesses are not outstanding, not suitable for the brand;
Chinese enterprises, most of the excessive superstition has on the diversity. The total number of enterprises, although less famous, but because of numerous industry, add up the total sales volume also has a good performance. Should be recognized that, due to long-term respite, these companies are generally "not bad money," but there is no clear corporate strategic planning, all of its businesses are so-called "core business", simply do not know where the brand of the start with.
About the Author
I am China Hardware Suppliers writer, reports some information about roofbag , retractable car cover.
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