Samsung Upstage
2010
Sony Ericsson Looks To The Future With A Pioneering History
One of the best things that ever happened in the Mobile Phone industry, apart from the iPhone, was a merging of two giants in the consumer electronics and telecommunications industry – Sony and Ericsson.
It could have been the Toshiba-Siemens alliance in 2001, but as history would have it, that alliance fizzled out at the about the same time Sony and Ericsson signed the merger in the summer of 2001. After that, the world of mobile phones would never be the same again.
Gone will be the bland boring handsets made by the unimaginative telecommunications giants Nokia and Motorola who, at that time, lorded it over the mobile phone markets as number one and two, respectively.
We now know what happened thereafter. Nokia has remained at number one and Motorola has steadily lost its positions in the second, third and fourth slots to now languish in the tail end among the Big Fives. And in between, we see the Sony Ericsson brand jostling between the 3rd and 4th places after being clobbered left and right by the emerging mobile phone dragons in South Korea, Samsung and LG, ending up just better than Motorola.
What Happened?
SE released some of the most innovative products in its early years with the likes of the T68i with its pioneering 2456k Color Screen at a time when color displays were a novelty. But the landmark product that defined the path for future mobile phones to take was the PDA styled P800 that also sported a camera. It was among the first smartphones using the ARM9 processor and the Symbian OS with a large 2.9-nch touchscreen.
It can be said that modern smartphone owe its styling and features to the seminal P800. With the P900/P10 succeeding it with even higher successes, SE cemented its hold as an upscale brand that was quickly copied by Nokia and Motorola.
But all that innovation and landmark products that stirred the industry to where it is today couldn't bring SE to the position it had hoped to attain. Nokia, despite being a laggard in the innovation department, kept up the pace and matched anything and everything that SE threw in the market. Motorola did too, except that it became complacently lost after the success of the RAZR line
SE had the right products but apart from failing to match Nokia in models and quantities to make its presence really matter to a wider market, it was plagued with product delays enough to alienate its markets. Its P990 meant to upstage its successful P900/P910 was classic in coming out with a troubled product that already went beyond its promised release dates.
It was downhill for Sony Ericsson after that. At about this time, Nokia not only was matching SE feature for feature with increasingly shorter catch-up times, but exceeded them in technical excellence, pricing and market reach. Compounding the situation was South Korean Samsung and later LG which simply flooded the markets with affordable trendy sliders that had all the SE features.
So now, SE might be happy to end up better than Motorola, except that 2010 looks like they are up to the task of winning back markets with the likes of its Satio and XPERIA products. But so does Motorola with its singular focus on the popular Android products.
About the Author
You can get more information on Sony Ericsson at moby1.co.uk. They compare contracts for all Sony Ericsson phones. They also compare the latest Orange contracts.
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